Craven Aromatic (Original)

Craven Aromatic is the aromatic product of the brand named after the mixture nineteenth-century London tobacconist Carreras prepared for the third Earl of Craven. Today it's sold in the UK in 25-gram packs under the name Craven Original. The ribbon-cut blend is built on Burley and Virginia leaf; it's flavored with a casing the maker doesn't disclose, and its description notes a sweet top note.

Strength and flavor intensity are low, with a measured casing; Burley's dry texture, close to milky cocoa, comes to the front. Aimed at smokers looking for a light, cased everyday blend, away from heavy aromatics. Its character is recorded as changing noticeably depending on the pack's moisture level.